In the studio this week... MIB Music Ltd get a makeover

I've been just bursting to tell you about this 'brandover' for quite some time now and am delighted to reveal the results to you.

Sera Golding runs MIB Music Ltd: a collection of fabulous bands which specialise in playing live events: corporate functions, parties and so on. Sera has been a long time customer of Guildford printing.com and has always designed her own artwork and just had us print it. Like many small businesses at the moment, Sera realised she needs to capitalise on her success and get serious about her business image. MIB Music Limited is the booking agency that manages several of Sera's bands, and she asked us to create new identities for MIB Music Limited, MIB Band and Undercover Superstars (more on the Undercover Superstars later...).

You can view MIB's promotional video below to get a taste for how fab they are...

Feeling inspired? On to the identity then...

Although MIB's current identity is one of the more professional looking self-designed identities we've seen, it lacked the polish and sparkle that I knew we could give Sera. Her brief was that MIB Music Ltd came across as professional, impactful, fun and energetic, but without looking flaky. Sera and her team pride themselves on their professionalism and timekeeping, and this needed to come across in the design.

Here's what we did for them.

 

And here's what they have at the moment.

I'm really looking forward to showing you the new website in a couple of weeks. As you can see, what they have at the moment isn't offensive, but our new identity just has so much more sparkle, girl power (without being too girly) and energy. Wait till you see the website!

Comments

[bored]

Wow a watermark logo. Original.

[Fiona Humberstone]

Thank you for your feedback. I always welcome feedback on my blog: positive or constructive.

Yes, you have a point, watermarking a logo on the stationery isn't startlingly original. But is design about being startlingly original?

Every logo must be unique or you lose the value in them. The logo itself is absolutely unique and communicates Sera's values of a creative, confident and professional agency.

But you're confusing execution of the stationery with the logo we've created. For me branding is all about capturing the essence of what the business does and sending out the right signals. And the font, colours and style of icon do this in spades.